Created as a self-initiated project, I wanted to examine how modern technologies could be used to re-imagine existing pieces of design. Sonic Youth is a band I was drawn to due to their experimental and innovative nature and I decided to re-imagine their album artworks through 3D – producing both animated visuals for digital use and still imagery for the printed elements.
The first design, for the album ‘EVOL’, portrays the album’s recurring theme of the glamorisation of death, as well as referencing a statement from the band claiming the album hoped to ‘Expose the dark underbelly of American pop culture’.
With the second design, for the album ‘Sister’, I wanted to visualise the idea of ‘looking through a different lens’ – taking new angles and approaches towards existing methods and standards, reflecting the nature of Sonic Youth’s music.
The design for the album ‘Washing Machine’ was created to reference the idea of the ‘structure within the chaos’ – producing a disorderly glitching aesthetic, challenging legibility and embracing elements of error.