Glamcult Studio, Amsterdam, tasked me with designing an identity for ‘Hen & Eggs’, a unique new restaurant opening up in the South of the city, serving solely chicken and egg based dishes.
Using a loose, hand-drawn aesthetic to reflect the simple nature of the food; the logo was created by incorporating an egg shape into the illustration of a chicken’s head, thereby visualising the namesake of the restaurant.
Additional visuals demonstrated how the chicken and egg elements could be used as a flexible theme throughout the identity – as patterns and shapes across different applications.